Company | Blawnt

Built to Bring Finance Clarity and Brand Control to Foodservice

Our Mission

We exist to create people and financial value to multi-unit restaurant brands.

While increasing store sales often requires significant investment and operational change, capturing earned procurement revenue should be a no-brainer. By bringing clarity, accountability, and confidence to the procurement revenue lifecycle, Blawnt helps improve the bottom line for both operators and corporate teams.

Our Story

As a supply chain consultant for a major restaurant franchisor in

North America, Rahul, our CEO, spent over a year embedded in their supply chain operations. What he uncovered was a troubling reality: millions in procurement revenue leaked each year due to fragmented data, manual processes, limited visibility, and operational inefficiencies—hurting both bottom line and potential brand integrity.

Conversations with other multi-unit restaurant brands revealed the same challenges of revenue leakage, compliance gaps, and supply chain teams viewed as cost centers rather than growth drivers. This inspired the vision for Blawnt: to help multi-unit restaurant owners protect their brand and capture every procurement dollar owed, without adding operational complexity.

Rahul partnered with our CTO, Mehdi, a former colleague and a data architect. Together they launched Blawnt to bring the vision to life.

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Our Guiding Principles

How we build, partner, and show up every day

Smile

We believe a smile can shift the energy in the room. Even in high-pressure situations, staying positive and kind helps us build trust and makes the work more enjoyable for everyone.

Always Learning

We approach every challenge with curiosity and humility. We may not have all the answers yet, but we're committed to listening, learning, and growing alongside our partners.

Simplicity First

We believe the best solutions are the simplest ones. Our goal is to make every day lives of procurement and finance teams easier by making complex processes easy to understand and manage.

Partner Mindset

We don’t see ourselves as just vendors, but rather as partners. We actively listen, share honest perspectives, bring new ideas to the table, constructively challenge, and work hand-in-hand to create real impact.

Our Team

We are supply chain strategists and technology innovators dedicated to bringing transparency, automation, and integrity to the foodservice supply chain.

Core Team

Rahul Choudhary

CEO, Co-Founder

Rahul brings over 12 years supply chain and technology strategy experience, including hands-on work with a leading restaurant franchisor.

Mehdi Ragbi

CTO, Co-Founder

With 10+ years of experience, Mehdi has built advanced analytics and data platforms for some of the largest organizations across North America and Europe.

Weijie Wang

Data & AI Engineer Intern

Weijie is a machine learning engineering intern focused on strengthening and expanding the AI capabilities of Blawnt’s platform.

Strategic Advisor

Tovit Neizer

Marketing & Communications

Tovit brings over 15 years of marketing and content strategy experience and has been guiding Blawnt’s brand strategy since its early days.

If you’re looking to turn your supply chain complexity into measurable impact, we’d love to start the conversation.

Schedule a Discovery Call