Blawnt is a technology startup that brings simplicity, transparency, and automation to the franchisor supply chain. Our vision is to empower restaurant franchisors to grow their brand.
Launched in
Our guiding principles
Always learning
We approach every challenge with curiosity and humility. We may not have all the answers yet, but we’re committed to listening, learning, and growing alongside our clients.
Simplicity first
We believe the best solutions are the simplest ones. Our goal is to make complex processes easy to understand and manage—so our clients can focus on what matters most.
Partner mindset
We don’t see ourselves as vendors—we’re partners. We actively listen, share honest perspectives, bring new ideas to the table, and work hand-in-hand to create real impact.
Smile
We believe a smile can shift the energy in the room. Even in high-pressure situations, staying positive and kind helps us build trust and makes the work more enjoyable for everyone.
Founding team
Rahul Choudhary
CEO
Mehdi Ragbi
CTO
Our story
Blawnt was born from firsthand experience. We are supply chain strategists and engineers bringing simplicity, transparency, and control to restaurant franchisors' supply chain.
While consulting for a major restaurant franchisor, Rahul spent over a year deep inside their operations—from vendor contract negotiation to franchisee purchases, rebate accrual, and payment tracking. What he discovered was troubling: millions in rebate revenue were slipping through the cracks each year. Operational inefficiencies, manual errors, fragmented data, team turnover, and limited visibility into franchisee purchases were just some of the issues causing both financial loss and damage to brand integrity.
​​
Other restaurant franchisors echoed the same challenges—revenue leakage, compliance challenges, and supply chain teams treated as cost centers instead of strategic growth drivers. That’s when the vision for Blawnt was born: to help franchisors protect their brand and capture every rebate dollar owed—without adding operational burden.​
In December 2024, Rahul teamed up with Mehdi, a former colleague and a brilliant data architect with an entrepreneurial mindset. Together, they launched Blawnt in June 2025 to bring their vision to life.